Refine Your Selection

Did you mean @?

Get $25 off prescription youth instant erase eye serum. click here to apply coupon.

Purpl Lux Special Introductory Pricing just $6.95 for your 1st month (with monthly subscription) , learn more

The Wella design house has a rich history beginning in the 19th century. In 1854, its founder, Franz Stroher, was born in Saxony as one of five children. Fully qualified as a hairdresser, Stroher left for Paris in 1872 to explore the latest hair fashions. He started his own company in 1880 making tulles, the bases for wigs. By 1894, the demand for Stroher's tulles was so high that he opened his own factory in the East German town of Rothenkirchen. In 1924, Stroher and his two sons filed for the company name Wella which meant "wave" at the German patent office. By 1927, wigs and hairpieces had gone out of fashion. With keen business instincts, the Stroher men obtained a license to make products that gave hair permanent waves. Wella developed its first perming appliance and mass produced it, making it available to salons on a large scale. Along with the appliance, Wella also developed and sold a perming agent called Wellin. By 1931, Wella was widely known for its perm products. That same year, and in response to the high level of demand, the company produced the world's first portable permer, the Wella Junior. Wella continued to expand its business with innovative appliances and hair agents. In 1980, the company celebrated 100 years in business, and sales passed $1 billion. In 2014, Wella continued its tradition of innovation by creating ME+, a revolutionary color agent.
Show More

Wella

koleston perfect innosense color 7/7 medium blonde/brown

unisex

Sold Out!

Request it

Wella

glam mist shine mist

unisex

Sold Out!

Request it

Wella

koleston perfect color 77/0 intense medium blonde/natural

unisex On sale now

Wella

eimi boost bounce curl enhancing mousse

unisex

Sold Out!

Request it

Wella

koleston perfect color 4/0 medium brown/natural

unisex On sale now

Wella

koleston perfect innosense color 4/0 medium brown/natural

unisex 66% OFF

Wella

koleston perfect color 9/0 very light blonde/natural

unisex 9% OFF

Wella

color brilliance miracle bb spray

unisex 85% OFF

Wella

koleston perfect color 10/97 light blonde/cedre brown

unisex 37% OFF

Wella

system professional man triple shampoo m1

men 61% OFF

Wella

koleston perfect color 8/97 light blonde/cedre brown

unisex 9% OFF

Wella

koleston perfect me+ rich naturals 10/97 lightest blonde cendre brown

unisex 87% OFF

Wella

koleston perfect me+ rich naturals 8/1 light blonde ash

unisex

Sold Out!

Request it

Wella

koleston perfect me+ pure naturals 7/00 medium natural blonde

unisex

Sold Out!

Request it

Wella

koleston perfect color 4/07 medium brown/natural brown

unisex On sale now

Wella

koleston perfect color 5/4 light brown/red

unisex

Sold Out!

Request it

Wella

koleston perfect me+ rich naturals 10/8 lightest blonde pearl

unisex 87% OFF

Wella

repair shampoo

unisex

2 sizes available

Up to 96% OFF

Wella

eimi perfect me lightweight beauty balm lotion

unisex 77% OFF

Wella

koleston perfect color 9/81 very light blonde/pearl ash

unisex On sale now

Wella

eimi root shoot precise root mousse

unisex

Sold Out!

Request it

Wella

koleston perfect color 10/86 light blonde/pearl violet

unisex 23% OFF

Wella

oil reflections light luminous reflective oil

unisex 77% OFF

Wella

eimi pearl styler styling gel

unisex

Sold Out!

Request it