Privacy & Safety

1. Information We Collect

a. Personal Information

FragranceNet collects personal information about you, which may include:

• Identifiers: name, alias, postal address, unique personal identifier, online identifier (such as cookie IDs, device identifiers and hashed (coded) email addresses), Internet Protocol (“IP”) address, email address, user ID
• Categories Listed in the California Customer Records Statute: telephone number, bank account number, credit card number, debit card number, or any other payment information (e.g., billing and shipping address, card expiration date, security code (CVV), and alternate or additional billing information)
• Categories Listed in the Mexico Código Fiscal de la Federación, Servicio de Administración Tributaria and Comprobante Fiscal Digital por Internet Regulations: Registro Federal de Contribuyentes number, solely for tax compliance
• Characteristics of Protected Classifications under Applicable Law: date of birth, which relatedly reveals age
• Commercial Information: details of your specific orders and transactions with us, including loyalty status, points, tier and redemption, records of products and/or subscriptions purchased obtained or considered and occasion for purchase (e.g., Valentine’s Day), or other purchasing or consuming histories or tendencies; any promotion, gift card and related information; and the products you view or place in your shopping cart, including when you are not logged in to your account
• Internet or Other Electronic Network Activity Information: IP address, access times and dates, approximate geographic location, device type, device ID, browsing history, your interaction with our Site and advertisements, other technical information such as protocol status and substatus, bytes sent and received, and server information
• Geolocation Data: approximate geographic location based on IP address or your zip code.
• Audio, Electronic, Visual or Similar Information: call recordings with our customer service agents and video footage from our security cameras at our stores or vending machines. Additionally, if you post a photograph on social media and tag us or if you post a comment on our social media pages, we will collect the photograph or content of that message. Please note that if you choose to post photographs on social media and tag us or post a comment on any of our social media pages, any information you post will be visible to any other visitors to that social media page. We are not responsible for any personal information you include in such posts or for any use of such information by any other visitor to the social media page
• Gift Recipient and Address Book Information: the names, postal addresses, telephone numbers and email addresses of your message and gift recipients. Registered members may also add to their Address Book the name, address and telephone number of friends or other persons to whom they may wish to send gifts. Other members do not have the right to view and edit your Address Book entries.
• Mobile Application Information: if you download our mobile application, information about your mobile device, including platform information, user identification number and device location; network information, including network carrier and country code; and information about how you use our mobile application, such as how often you use it, the events that occur within it, usage and performance data, and the source from which the application was downloaded.
• Miscellaneous: Any information you may provide when you complete one of our surveys, post a rating and/or review about our products on the Site, or contact us, including through the chat functionality on the Site. Information provided during a chat conversation will be collected, used, and shared with service providers.

This information is collected and stored electronically when you:

• Visit or access the Site
• Download or use our mobile application, including if you enable push notifications
• Register an account with us
• Purchase one of our products and/or subscriptions
• Add products to your shopping cart, or begin an order, registration or other process, even if it is not completed or is otherwise cancelled
• Send a gift or message to a recipient or add an entry to your Address Book
• Subscribe to our newsletter or sign up to receive text messages from us
• If you are a content creator, influencer or blogger, when you become one of our brand ambassadors
• Track your order
• Initiate a refund
• Participate in any of our surveys, contests, giveaways or sweepstakes
• Attend our events
• Sign up for our Purpl Rewards
• Post a rating and/or review about our products on the Site
• Contact us, including through the chat functionality on the Site.

Where permitted by applicable law, we may combine your personal information with other information we have collected from you. We may also combine your personal information with information we receive about you from other sources, such as our:

• Service providers
• Parent company, subsidiaries, affiliates or other related companies
• Website analytics and digital advertising partners
• Online advertising networks
• Identity-resolution partners, such as Wunderkind
• Public and private data sources, such as the U.S. Postal Service and publicly available consumer data warehouses
• Social media platforms, subject to your registration and privacy settings with such third-party social media platforms
• Customers who have sent you one of our products as a gift
• Publicly available information.

b. Information Collected Automatically

In addition, information about your device’s hardware and software is automatically collected by FragranceNet when you use the Site. This information may include:

• IP address
• Access times and dates
• Approximate geographic location
• Device type
• Device ID
• Browsing history
• Other technical information such as protocol status and substatus, bytes sent and received, and server information.

We may also collect information regarding traffic patterns and your interaction with our Site and advertisements. This information is used by us for our business purposes, including for the operation and improvement of the Site, for technical troubleshooting, to maintain the quality of the Site, to provide general statistics regarding use of the Site and to determine the effectiveness of our promotional campaigns.

We may also receive similar data from our website analytics and digital advertising partners, online advertising networks and from social media platforms, subject to your registration and privacy settings with such third-party social media platforms, and may share this data with such third parties.

c. Cookies and Other Information Collection Tools

Cookies

A cookie is a small file containing a string of characters that is sent to your computer when you visit a website or use an online service. When you visit the website or use the service again, the cookie allows that website or online service to recognize your browser or device. Cookies may store unique identifiers, user preferences and other information.

We may use “session cookies” or “persistent cookies.” Session cookies are temporary and expire once you close your browser or once your session ends. Persistent cookies remain on your device for much longer or until you or your browser erase them. Persistent cookies have varying durations that are dependent on their expiration date.

The types of cookies FragranceNet may use on the Site include:

• Strictly Necessary Cookies. These cookies are required to enable the basic features of the Site, such as providing secure log-in or adjusting your consent preferences.
• Functional Cookies. These cookies help perform certain functionalities like sharing website content on social media platforms, collecting feedback, and enabling other third-party features.
• Analytics Cookies. These cookies are used to understand how Site visitors interact with the Site. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
• Advertisement Cookies. These cookies are used to provide Site visitors with customized advertisements based on the pages they visited previously and to analyze the effectiveness of our ad campaigns. We may share the information collected through the advertisement cookies with others, such as our website analytics and digital advertising partners.

We may also use third-party cookies, like Google Analytics, for example, which sets cookies on the Site to help analyze how visitors use the Site. You can visit https://www.google.com/settings/ads to learn more about Google’s use of cookies. If you would like to opt-out from the use of your information by Google Analytics, you may use Google Analytics’ opt-out browser add-on designed for this purpose. Please note that information collected via third-party cookies may be shared with our website analytics and digital advertising partners.

Cookies help us improve the Site by providing us with information about which parts of the Site are most popular, enabling us to analyze technical and navigational information about the Site, and helping us to detect and prevent fraud. We also use cookies and other data collection tools, such as pixels/web beacons, to help improve your experience with the Site.

Web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to manage and delete cookies, visit www.allaboutcookies.org. Some web browsers provide settings that allow a user to reject cookies or to alert a user when a cookie is placed on the user’s computer, tablet or mobile device. Most mobile devices also offer settings to reject mobile device identifiers. Although users are not required to accept cookies or mobile device identifiers, blocking or rejecting them may prevent access to some features available through the Site. You may also manage your cookie preferences by clicking on the “My Privacy Choices” hyperlink at the footer of the Site.

Pixels / Web Beacons

A pixel or web beacon is an HTML code snippet embedded in a website or email that collects information about user behaviors and interactions with the website or email.

We may utilize pixels/web beacons both on certain aspects of the Site and in HTML-formatted email messages to you. Pixels/web beacons may be used for the purpose of, among other things, measuring the success of our marketing campaigns, compiling statistics about Site usage and tracking the activities of users of the Site and email recipients. For instance, we may use pixels from Google and Meta on the Site to enable us to create targeted advertisements and measure the effectiveness of our advertisements. For additional information on interest-based advertising, please see Section 2 (Interest-Based Advertising). Please note that information collected via pixels/web beacons may be shared with our website analytics and digital advertising partners. You can opt out of the sharing of your personal information for advertising by clicking on the “My Privacy Choices” hyperlink at the footer of the Site and managing your preferences.

d. Identity Resolution and Cross-Device Recognition

We may receive information about you from identity-resolution partners, such as Wunderkind. These partners may recognize you, or a browser or device you use, based on information you provided to other companies that take part in their network. We use this information to recognize you across browsers and devices, including when you are not logged in to your account, so that we can personalize our emails and offers to you. For more information, please see Section 4 (Disclosure of Information).

Identity-resolution partners and our digital advertising partners may use online identifiers, such as cookie IDs, device identifiers, IP addresses and hashed (coded) email addresses, to recognize you or your browser or device. Although hashing converts an email address into a coded string of characters, U.S. state privacy laws treat hashed email addresses and other online identifiers as personal information, and we treat them as personal information under this Privacy Policy.

e. Shopping Cart, Price-Drop and Back-in-Stock Emails

Information about your use of the Site, including the products you view or place in your shopping cart, may be collected by us or our service providers even if an order, registration or other process is started but not completed or is otherwise cancelled. We may use this information to send you personalized marketing emails, such as reminders about items left in your cart, or alerts when items you viewed drop in price, run low, or come back in stock, even when you are not logged in to your account. You may unsubscribe from these emails at any time by following the unsubscribe instructions included in them.

f. Mobile Application – Push Notifications and Analytics

Push Notifications. If you have downloaded our mobile application, we may from time to time send push notifications to your device in order to communicate with you and advise you of current offers and promotions. To ensure that you receive timely notification of such communications and promotions, we need to collect certain information from your device as described in Section 1.a (Personal Information). If at any time you do not wish to receive these types of communications, you may turn them off at the device level.

Mobile Analytics. We use mobile analytics software to allow us to better understand the functionality of our mobile application on your device. This software may record information such as how often you use the application, the events that occur within the application, usage, performance data, and the source from which the application was downloaded. We may link the information we store within the analytics software to any personally identifiable information you submit within the mobile application.

2. Interest Based Advertising

We may collect information about your online activities on our Site to provide you with advertising about products tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our advertisements are served.

You may see certain advertisements on other websites because we work with advertising partners (including advertising networks) to engage in remarketing and retargeting activities. Our advertising partners allow us to target our messaging to users through demographic, interest-based and contextual means. These partners track your online activities over time and across websites, including our Site, by collecting information through automated means, including through the use of third-party cookies and pixels/web beacons, including the pixels/web beacons that we may utilize on the Site and in our HTML-formatted email messages to you. They use this information to show you advertisements that may be tailored to your individual interests. The information our advertising partners may collect includes data about your visits to websites that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Site and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts. For example, we utilize certain of our advertising partners’ targeted advertising services to show you our advertisements on other websites based on your prior visits to our Site and other online activity.

Interest-based advertising is generally based on your online activities, which may be linked to online identifiers such as cookie IDs, device identifiers or hashed email addresses, rather than on your name. U.S. state privacy laws treat these identifiers as personal information. We also work with Criteo, which helps us personalize your experience and advertise to you across platforms after you have interacted with our Site or other content across the web. You may opt out of tracking by Criteo by visiting https://www.criteo.com/privacy/disable-criteo-services-on-internet-browsers/.

Provided that a company participates in industry-developed programs designed to provide consumers choices about whether to receive targeted advertising, you may opt out of interest-based advertising generally through the Network Advertising Initiative website or by visiting http://www.aboutads.info/choices/ (web-based advertising) or http://www.aboutads.info/appchoices (for mobile advertising). To learn more, please visit the websites operated by the Network Advertising Initiative and Digital Advertising Alliance at www.networkadvertising.org/choices. You may also opt-out of interest-based advertising by clicking on the “My Privacy Choices” hyperlink at the footer of the Site and managing your preferences. Opting-out does not mean that you will stop receiving advertisements from us. It means that you will stop receiving advertisements from us that have been targeted to you based on your visits and browsing activity across websites over time. These opt-out processes rely upon an opt-out cookie for each browser and each device, so if you delete your cookies or use a different browser or device, you will have to repeat this process.

3. How Information is Used

We may use the information we collect for any of the following purposes:

• to provide the Site to you and to improve the Site;
• to create and manage your account with us;
• to operate, improve, and personalize the products, subscriptions and services we offer, and to give each user a more consistent and personalized experience when interacting with us;
• to personalize our advertising and marketing communications, shopping experiences and promotional offers and to deliver promotions and offers to you that we think may interest you;
• to recognize you across browsers and devices, including through identity-resolution partners, so we can personalize our emails and offers to you;
• to send you reminders about items left in your cart, or alerts when items you viewed drop in price, run low, or come back in stock, including when you are not logged in to your account;
• to inform you and your gift recipients of offers and discounts from us and our affiliates;
• if you sign up to receive our emails and text messages, to send you our newsletters, emails and text messages about products, subscriptions or offers that we think might be of interest to you;
• if you download our mobile application and enable push notifications, to send you push notifications about current offers and promotions;
• to match your information with other public and private data sources (such as the U.S. Postal Service and publicly available consumer data warehouses) or the records of our business partners to enhance our records and keep them current (such as by updating your profile with a new address, interests and the like);
• to administer our brand ambassador program;
• to administer our Purpl Rewards, surveys, contests, giveaways or sweepstakes;
• to enable you to track your order;
• to complete and fulfill your purchase, for example, to process your payments through our third-party payment processor, have your order delivered to you, communicate with you regarding your purchase, and provide you with related customer service;
• to process any returns;
• to enable you to register for and attend our events;
• to allow others to see ratings and/or reviews about our products on the Site;
• for security, to detect fraud or illegal activities, and for archival and backup purposes in connection with the provision of the Site;
• to respond to your inquiries and communicate with you;
• For our other business purposes, such as data analytics, accounting, auditing and reporting, developing new or improving our products, subscriptions and services, identifying Site usage trends and determining the effectiveness of our promotional campaigns;
• As we believe to be necessary or appropriate: (i) under applicable law; (ii) to comply with legal process; (iii) to respond to requests from public and government authorities; (iv) to enforce this Privacy Policy and our Terms of Use; (v) to protect our operations; (vi) to protect our rights, privacy, safety or property, and/or that of you or others; and (vii) to allow us to pursue available remedies or limit the damages that we may sustain.

Our lawful bases for processing the personal information we collect include:

• Performance of Contract. We may use your information to perform our contractual obligations of providing our products and/or subscriptions that you’ve purchased to you.
• Legitimate Interest. We use information for our legitimate interests. For instance, we use your personal information to contact you and respond to your requests and inquiries, to administer our business, including by creating statistical analyses, to identify, prevent and detect fraud or to pursue or defend ourselves against legal claims.
• Consent. We may use your information with your consent. In these instances, we will ask you to grant us consent to use your information. You are free to grant or deny permission. If you deny permission, we will not be able to process your information to conduct the activity to which the consent relates. For example, we will not be able to send you marketing materials that you request. You are also free to withdraw your consent at any time. A withdrawal of consent will not affect processing that has been completed during the time in which the consent was valid. If you have granted us consent to use your information, we will use it only for the purposes specified when we request your consent.
• Fulfillment of Legal Obligations. We may use your information to comply with our legal obligations. To comply with regulations, laws or any authority requests, we may disclose your information to authorities or other officials or otherwise process your information pursuant to legal obligations we are subject to (e.g., respond to your requests to exercise your rights under applicable laws).

4. Disclosure of Information

We may disclose your information:

• To Third Party Service Providers Performing Services on Our Behalf. We share your personal information with our service providers to perform the functions for which we engage them. For example, we may use third parties to host the Site or assist us in providing functionality on the Site (e.g., the chat functionality), send out emails and text messages about the Site and our products, subscriptions and services, ship out orders and process payments.
• Through Tracking Technologies. We may share information collected through tracking technologies set on the Site with our website analytics and digital advertising partners, including but not limited to the cookies and pixels/web beacons we may utilize on the Site and in our HTML-formatted email messages to you as described above.
• To Identity-Resolution, Messaging, Affiliate Marketing, Direct Mail and Advertising Partners. Some features of the Site are provided by third parties. When you access these features, some of these providers act only on our behalf, and others may collect and use your information in accordance with their own privacy policies. By using the Site, you consent to that collection and use in accordance with those third parties’ privacy policies. These companies include, but may not be limited to:
  • Wunderkind. We use Wunderkind Corporation (“Wunderkind”) in two ways. First, as our service provider, Wunderkind sends personalized emails based on how you interact with our Site, such as reminders about items left in your cart, or alerts when items you viewed drop in price, run low, or come back in stock, including when you are not logged in to your account. Second, we take part in Wunderkind’s identity network, which collects information about your visits through cookies, pixels, JavaScript and similar technologies. We allow Wunderkind to use hashed (coded) email addresses, cookie and device identifiers, IP addresses and website activity collected on our Site to recognize consumers across the websites of other companies in its network, and Wunderkind may use information from those companies to recognize you on our Site. Wunderkind is contractually prohibited from telling other companies that you are our customer and from using information collected only through our Purpl Rewards in its network. To opt out, click on the “My Privacy Choices” hyperlink at the footer of the Site or email us at DPO@fragrancenet.com.
  • Attentive. We use Attentive Mobile Inc. (“Attentive”) for its personalized mobile messaging platform service. Attentive may collect and use your information through methods including, but not limited to, the use of cookies and other similar technologies, and may store and access cookies or other information on your device. To learn more about the types of information Attentive may collect and how it may use that information, please visit its privacy policy at https://attentivemobile.com/privacy/. To opt out of receiving text messages, you can reply to the text message with the word “STOP” or email us at DPO@fragrancenet.com to exercise your legal rights.
  • Rakuten. We offer Rakuten to our customers. Rakuten may collect personal information when you interact with our digital properties, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads, for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads, and other commercial purposes. To learn more about the types of information Rakuten may collect and how it uses that information, please visit its privacy policy at https://rakutenmarketing.com/legal-notices/services-privacy-policy/. To opt out or exercise other legal rights you may have, visit https://rakutenmarketing.com/legal-notices/ or email us at DPO@fragrancenet.com.
  • PebblePost. PebblePost combines data collected about visitors to our Site through cookies, pixel tags, JavaScript code and similar technologies with the mailing addresses of those visitors to which it has access, to help us send you relevant marketing offers by direct mail. To learn more about the types of information PebblePost may collect and how it uses that information, please visit its privacy policy at https://www.pebblepost.com/privacy-policy/. To opt out of receiving direct mail from PebblePost, click on the “My Privacy Choices” hyperlink at the footer of the Site or email us at DPO@fragrancenet.com.
  • Criteo. We work with Criteo, which helps us personalize your experience and advertise to you across platforms after you have interacted with our Site or other content across the web. To opt out of tracking by Criteo, please visit https://www.criteo.com/privacy/disable-criteo-services-on-internet-browsers/.
• To Third Parties for Direct Marketing. We may make your information (except for credit/debit card numbers, expiration dates and CVV codes, unless you consent otherwise), including aggregated information, available to selected third parties, including, but not limited to, those who share or rent information for direct marketing purposes. We may also work with other third parties who also possess your information in order to engage in advertising and other promotional services, for example, to enhance one or both of our advertising or promotional endeavors. If you prefer not to have your personal information shared with third parties for direct marketing purposes, please contact us at DPO@fragrancenet.com.
• For Data Matching and Record Enhancement. We may match your information with other public and private data sources (such as the U.S. Postal Service and publicly available consumer data warehouses) or the records of our business partners solely to enhance our records and keep them current (such as by updating your profile with a new address, interests and the like).
• With Our Parent Company, Subsidiaries, Affiliates or Other Related Companies. We may share your information with our parent company, subsidiaries, affiliates or other related companies for our internal business purposes.
• For Legal Purposes. We also may share information that we collect from users as needed to enforce our rights, protect our property or protect the rights, property or safety of others, or as needed to support external auditing, compliance and corporate governance functions. We will disclose personal information as we deem necessary to respond to a subpoena, regulation, binding order of a data protection agency, legal process, governmental or law enforcement request or other legal or regulatory process. We may also share personal information as required to pursue available remedies or limit damages we may sustain.
• Changes of Control. We reserve the right to transfer or assign the information that we have collected from users in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

5. Links to External Websites and Online Services

Our Site may contain links to third-party websites and online services. Any access to and use of such third-party websites and online services is not governed by this Privacy Policy, but is instead governed by the privacy policies of those third-party websites and online services, and we are not responsible for the information practices of such third-party websites and online services.

6. Social Media

Some aspects of the Site may allow you to interface with social media, such as Instagram, Facebook, YouTube, X, Pinterest and TikTok. We will attempt to identify these aspects of the Site to you, for example, by identifying them with the applicable third-party logos or trade names. By using these interfaces, you will allow us to access information about you from those other online services, including information and other content that you submit to those online services. If you interface with the Site through your social media account, we may contact you or enable you to share your experience and content via your social media account, which information may be publicly viewed by other users of those services. For a description on how such social media services and other third-party platforms, plug-ins, integrations, and applications handle your information, please refer to their respective privacy policies and terms of use, which may permit you to modify your privacy settings with that service or platform.

7. Your Rights and Choices

a. Rights under Applicable Laws

Under certain circumstances, depending on your jurisdiction and governing data protection law, you may have the following rights:

• Right of Access. You have the right to obtain confirmation as to whether your personal information is being processed, as well as access to the personal information, including the purposes of the processing, the categories of personal information concerned and the recipients or categories of recipients to whom the personal information have been or will be disclosed.
• Right to Rectification. You have the right to rectify your inaccurate personal information and to complete any incomplete personal information, including by means of providing a supplementary statement.
• Right to Erasure or Right to be Forgotten. You have the right to erase your personal information under certain circumstances.
• Right to Restrict Processing. You have the right to restrict our processing of your personal information under certain circumstances.
• Right to Object. You have the right to object, on grounds relating to your particular situation, at any time to our processing of your personal information, which is based on public interest or our legitimate interests. In this case, we will stop processing your data, except for where we have compelling legal grounds for the processing which override your interests, rights and freedoms, or for the exercise or defense of possible legal claims. You also have a right to object to the processing of your personal information for direct marketing purposes.
• Right to Data Portability. Under certain circumstances, you have the right to receive your personal information that you provided to us in a structured, commonly used and machine-readable format, and have the right to transmit such data to another controller without hindrance from us.
• Right to Not be Subject to Automated Processing. You have the right to request not to be subject to a decision based solely on automated processing, including profiling, which produces significant effects impacting yourself. FragranceNet does not engage in automated processing that produces significant effects.
• Right to Withdraw Consent. If you have provided us with your consent for the processing of your personal information, you may withdraw your consent at any time to stop any further processing.
• Right to Lodge a Complaint. You have a right to lodge a complaint with the relevant supervisory authority if you believe that our processing of your personal information violates applicable data protection law.

We will not discriminate against you because of the choices and requests you make in connection with your personal information.

We may require sufficient information to allow us to confirm your identity before granting access or making corrections to, or deleting, your personal information. This is a security measure designed to ensure that personal information is not accessed or deleted by an unauthorized person.

You can exercise your rights above at any time by calling us at 1-800-PARFUMS (727-3867), completing the form at https://www.fragrancenet.com/help/remove, or emailing us at DPO@fragrancenet.com.

If you are a resident of a U.S. state with a comprehensive privacy law, you may have additional rights, which are described in our U.S. State Privacy Notice in Section 13 (U.S. State Privacy Notice) below.

8. Opt-out

You may choose to stop receiving our marketing emails and text messages by following the unsubscribe instructions included in such emails and/or text messages or by contacting us at DPO@fragrancenet.com. You may also manage your preferences regarding the use of cookies and other tracking technologies by clicking on the “My Privacy Choices” hyperlink at the footer of the Site. You may opt out of the sale or sharing of your personal information and of targeted advertising, including through our identity-resolution partners, by clicking on the “My Privacy Choices” hyperlink at the footer of the Site, by using a Global Privacy Control signal, or by emailing us at DPO@fragrancenet.com. To opt out of receiving text messages, you can reply to any text message with the word “STOP.” You may turn off push notifications from our mobile application at any time at the device level. If you prefer not to have your personal information shared with third parties for direct marketing purposes, please contact us at DPO@fragrancenet.com.

9. Data Security and Retention

FragranceNet uses reasonable security measures designed to prevent unauthorized intrusion to the Site and the alteration, acquisition or misuse of personal information. When handling credit card data, we follow the Payment Card Industry Data Security Standard (PCI DSS). However, please note that no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. It is your responsibility to protect the security of your login information.

We will retain your personal information for as long as necessary to fulfill the purpose for which it was collected, or as required by applicable laws or regulation.

10. International Data Transfers

Due to the global nature of our operations, FragranceNet needs to be able to move personal information internationally. Accordingly, your personal information may be transferred to, or accessed, in, any jurisdiction where FragranceNet has a presence, or to countries where third party service providers selected by FragranceNet operate. If we transfer your personal information outside of your home jurisdiction, we will take appropriate measures (e.g., Standard Contractual Clauses) to protect your personal information in accordance with applicable data protection laws. We may transfer your personal information to a third party in a country that is different from where you live. Where this is the case, please note that we or the third party may be required to disclose your personal information in order to comply with local laws or regulations.

11. Do Not Track

Our Site does not currently take any action when it receives a Do Not Track request. Do Not Track is a privacy preference that you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. For details, including how to turn on Do Not Track, visit www.donottrack.us.

12. Children

We do not knowingly collect or maintain personal information from any person under the age of 18 and the age of majority where you live. No parts of our Site are directed to or designed to attract anyone under the age of 18 and the age of majority where you live.

13. U.S. State Privacy Notice

This U.S. State Privacy Notice supplements this Privacy Policy and applies to residents of U.S. states whose privacy laws require additional disclosures, including California, Maryland, Nebraska, Nevada, New Jersey, Texas and Virginia. It describes the rights you may have under those state laws and how you may exercise them. Capitalized terms not defined in this U.S. State Privacy Notice have the meanings given to them in this Privacy Policy.

We share personal information as described in this Privacy Policy, including with our website analytics, digital advertising, identity-resolution, messaging, affiliate marketing and direct mail partners, and with selected third parties for direct marketing purposes. Under some U.S. state laws, these activities may be considered a “sale” or “sharing” of personal information, or processing of personal information for targeted advertising. Online identifiers, such as cookie IDs, device identifiers and hashed (coded) email addresses, are personal information under these laws. You can opt out at any time by clicking on the “My Privacy Choices” hyperlink at the footer of the Site or by using a Global Privacy Control signal. Where required by law, we treat a Global Privacy Control signal as a request to opt out of the sale or sharing of personal information and targeted advertising for that browser or device, and for your account if you are logged in.

You must be 18 years of age or older, and the age of majority in your place of residence, to use the Site or register an account. We do not knowingly collect, sell or share the personal information of consumers under 18 years of age.

a. Nevada Residents

Under Nevada law, FragranceNet does not sell your personal information. However, if you are a Nevada resident, you may submit a request that we not sell any personal information we have collected about you by contacting us at DPO@fragrancenet.com.

b. California Residents

The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020, and its implementing regulations (“CCPA”) provides California residents with specific rights regarding their personal information. The below describes such rights and how you may exercise such rights, and our information practices, including the categories of personal information we collect, use, retain, disclose, sell or share, and how and why we collect, disclose, sell or share such information.

CCPA Rights

Right to Know

You have the right to request that we disclose what personal information we collect, use, disclose, sell or share. Specifically, you may request that we disclose to you the following:

• The categories of personal information we have collected about you.
• The categories of sources from which the personal information is collected.
• The business or commercial purpose for collecting, selling or sharing personal information.
• The categories of third parties with whom we disclose personal information.
• The specific pieces of personal information we have collected about you.

You may also request that we disclose to you:

• The categories of personal information that we have sold or shared about you and the categories of third parties to whom the personal information was sold or shared, by category or categories of personal information for each third party to whom the personal information was sold or shared.
• The categories of personal information that we disclosed about you for a business purpose and the categories of persons to whom it was disclosed for a business purpose.

Right to Delete

You have the right to request that we delete any personal information about you which we have collected from you. If it is necessary for us to maintain your personal information for certain purposes, we are not required to comply with your deletion request. If we determine that we will not delete your personal information when you request us to do so, we will inform you and tell you why we are not deleting it.

Right to Opt-Out of Sale or Sharing of Personal Information

You have the right to direct a business that sells or shares personal information about you to third parties not to sell or share your personal information. We do not sell your personal information for monetary consideration. However, we do use tracking technologies such as cookies and pixels/web beacons for analytics and targeted advertising purposes. The collection of data through certain tracking technologies for analytics and targeted advertising purposes may be considered a “sale” and is considered “sharing” under the CCPA. To opt-out of having your information sold and shared with third-party website analytics and digital advertising partners for this purpose, please click on the “My Privacy Choices” hyperlink at the footer of the Site and manage your preferences.

The CCPA requires businesses to process opt-out preference signals (“OOPS”), such as global privacy control (“GPC”) signals, which are signals sent by a platform, technology or mechanism, enabled by individuals on their devices or browsers, that communicate the individual’s choice to opt-out of the sale and/or sharing of personal information. To use an OOPS/GPC, you can download an internet browser or a plugin to use on your current internet browser and follow the settings to enable the OOPS/GPC (for example, https://globalprivacycontrol.org/). We have configured the settings of our consent management platform to receive and process GPC signals on our Site.

FragranceNet does not have actual knowledge that it sells or shares personal information about minors under the age of 18.

Right to Correct Inaccurate Personal Information

You have the right to request a business that maintains inaccurate personal information about you to correct that inaccurate personal information, taking into account the nature of the personal information and the purposes of the processing of the personal information.

Right to Limit Use and Disclosure of Sensitive Personal Information

You have the right to direct a business that collects sensitive personal information about you to limit its use of your sensitive personal information (1) to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services; (2) for certain business purposes; and (3) as authorized by the implementing regulations of the CCPA. FragranceNet does not collect your sensitive personal information.

No Discrimination

You have the right not to be discriminated against because you exercised any of your aforementioned rights.

How to Submit a Request

To exercise the rights to know, delete and correct described above, you must submit a verifiable request to us. You can do so by calling us at 1-800-PARFUMS (727-3867), completing the form at https://www.fragrancenet.com/help/remove, or emailing us at DPO@fragrancenet.com.

To submit a verifiable request, you will be asked to provide certain information to help us verify your identity. The information we ask you to provide to initiate a request may differ depending upon the type of request, the type, sensitivity and value of the personal information that is the subject of the request, and the risk of harm to you that may occur as a result of unauthorized access or deletion, among other factors.

You may designate an authorized agent to make a request on your behalf by providing the agent with signed written permission to do so.

If we cannot verify your identity or authority to make the request, we will not be able to comply with your request. We will inform you if we cannot verify your identity or authority. We will only use personal information provided in a verifiable request to verify the requestor’s identity or authority to make the request.

How We Collect, Use, Disclose, Sell and Share Personal Information

Please see Section 1 (Information We Collect) for the categories of personal information we have collected about you in the twelve (12) months prior to the effective date of this Privacy Policy. Each of the categories are disclosed for a business or commercial purpose as described above in Section 3 (How Information is Used) to the third parties listed in Section 4 (Disclosure of Information).

FragranceNet collects the personal information described in Section 1 (Information We Collect) from or through the categories of sources set forth in Section 1 (Information We Collect).

As noted in Section 9 (Data Security and Retention), we will retain the personal information described above for as long as necessary to fulfill the purpose for which it was collected, or as required by applicable laws or regulations.

The following categories of personal information were sold or shared in the twelve (12) months prior to the effective date of this Privacy Policy:

• Identifiers: name, alias, postal address, email address (including hashed email addresses), unique personal identifier, online identifier, Internet Protocol (“IP”) address
• Internet or Other Electronic Network Activity Information: IP address, access times and dates, approximate geographic location, device type, device ID, browsing history, your interaction with our Site and advertisements, other technical information such as protocol status and substatus, bytes sent and received, and server information
• Commercial Information: records of products viewed, placed in your shopping cart or purchased
• Geolocation Data: approximate geographic location based on IP address or your zip code.

Such information is sold to or shared with our third-party website analytics and digital advertising partners, identity-resolution partners (such as Wunderkind), affiliate marketing partners (such as Rakuten), direct mail marketing partners (such as PebblePost), and selected third parties for direct marketing purposes.

We share or sell such information:

• to provide the Site to you and to improve the Site;
• to operate, improve, and personalize the products, subscriptions and services we offer, and to give each user a more consistent and personalized experience when interacting with us;
• to personalize our advertising and marketing communications, shopping experiences and promotional offers and to deliver promotions and offers to you that we think may interest you;
• for security, to detect fraud or illegal activities, and for archival and backup purposes in connection with the provision of the Site;
• to respond to your inquiries and communicate with you;
• For our other business purposes, such as data analytics, accounting, auditing and reporting, developing new or improving our products, subscriptions and services, identifying Site usage trends and determining the effectiveness of our promotional campaigns;
• As we believe to be necessary or appropriate: (i) under applicable law; (ii) to comply with legal process; (iii) to respond to requests from public and government authorities; (iv) to enforce this Privacy Policy and our Terms of Use; (v) to protect our operations; (vi) to protect our rights, privacy, safety or property, and/or that of you or others; and (vii) to allow us to pursue available remedies or limit the damages that we may sustain.

Financial Incentive

FragranceNet offers various financial incentives, such as discounts and our Purpl Rewards (“Financial Incentive”). When you participate in a Financial Incentive, we collect personal information from you, such as identifiers (like your name and email address) and commercial information (like your purchase history). You may opt-in to the Financial Incentive by signing up for our Purpl Rewards or to receive our marketing emails, such as when you first visit the Site or first make a purchase. You may revoke your decision to opt-in to the Financial Incentive at any time by contacting us at DPO@fragrancenet.com.

In some cases, we may provide additional terms and conditions for a Financial Incentive, which we will present to you when you sign up. We value your personal information as the value of the offer or discount provided to you, and the value of your personal information is reasonably related to the value of the offer or discount presented to you.

c. Maryland, Nebraska, New Jersey, Texas and Virginia Residents

The categories of personal data we process about you are set forth in Section 1 (Information We Collect) above for the purposes set forth in Section 3 (How Information is Used) above. We disclose your personal information with the third parties set forth in Section 4 (Disclosure of Information).

If you are a resident of Maryland, Nebraska, New Jersey, Texas, and Virginia, you have the rights to:

• Confirm whether or not we are processing your personal data and access such personal data, including, for Maryland residents, a list of the specific third parties to whom we have disclosed your personal data, or if we do not maintain such information in a format specific to you, the third parties to whom we have disclosed personal data generally;
• Correct inaccuracies in your personal data, taking into account the nature of the personal data and the purposes of the processing of your personal data;
• Delete personal data provided by or obtained about you;
• Obtain a copy of your personal data we process, in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance, where the processing is carried out by automated means; and
• Opt-out of the processing of personal data for purposes of:
  • Targeted advertising;
  • Sale of personal data;
  • Profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. Please note we do not engage in profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.

You may exercise these rights by calling us at 1-800-PARFUMS (727-3867), by managing your preferences in the “My Privacy Choices” hyperlink at the footer of the Site, or emailing us at DPO@fragrancenet.com.

You must submit a verifiable request to exercise your rights, except, for Maryland, Nebraska and New Jersey residents, the right to opt-out of the sale of personal data and processing of personal data for targeted advertising purposes. The verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal data; and
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We reserve the right to verify your identity in connection with any requests regarding personal data to help ensure that we provide the information we maintain to the individuals to whom it pertains and allow only those individuals to exercise rights with respect to that information. We cannot respond to your request or provide you with personal data if we cannot verify your identity or authority to make the request and confirm the personal data relates to you.

In the event we deny your request, you may appeal our determination not to act on your request within a reasonable period after receipt of our notice. You can submit your appeal in the same manner you submitted your request.

We use tracking technologies, such as cookies and pixels/web beacons, and disclose the information collected by such technologies to our third-party website analytics and digital advertising vendors, identity-resolution partners and direct mail marketing partners, as set forth in Sections 1.b (Information Collected Automatically) and 1.c (Cookies and Other Information Collection Tools). Under Maryland, Nebraska, New Jersey, and Texas laws, such processing may qualify as a “sale”. To exercise your opt-out right of the sale of personal information, or if you are an authorized agent of a consumer attempting to exercise the consumer’s opt-out right, please click on the “My Privacy Choices” hyperlink at the footer of the Site and manage your preferences. For authorized agents, please note that you must be on the consumer’s device (e.g., laptop, desktop or mobile device) while clicking on the “My Privacy Choices” link for the consumer’s right to opt out to be properly exercised.

14. Questions / Contact Us

If you have any questions regarding this Privacy Policy, please contact us at:

15. Notification of Changes

Any changes to our Privacy Policy will be posted to this page so users are always aware of the information we collect and how we use it. Accordingly, please refer back to this Privacy Policy frequently as it may change.