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Mexx is a fashion brand from Netherlands started in 1970 by the fashion designer Rattan Chadha and Adu Advaney. They started off as private label clothes for department and wholesale stores in Netherlands. After revamping business in 1980, the company began two youth clothing brands, Moustache for men and Emanuella for women. After the licensing deals in 1996, Mexx brand came to be known as a lifestyle company. Fragrance from Mexx also came about in 1996. Like their clothing, their perfumes are also aimed at the youth market with colorful vibe and packaging.  Earliest was created in 2000 and the latest in 2019. The fragrances from Mexx are made in association with Nathalie Lorson and Benoist Lapouza.

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