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Mary-Kate and Ashley Olsen introduced their first fragrances, Mary-Kate and Ashley One (a “jasmine spice” scent) & Mary-Kate and Ashley Two (a blend of pear and freesia), in 2003 under an arrangement with Coty. In 2005 their collection expanded to include L.A. Style (also known as Coast to Coast LA) and N.Y. Chic (Coast to Coast NY), whose names referred to the twins’ busy bi-coastal lifestyle. Subsequent perfumes, also named for the Olsens’ favorite places, included Tokyo Fusion, London Beat, South Beach Chic and Hamptons Style. In 2013 the Olsens launched a duo of more adult fragrances, Nirvana White and Nirvana Black, under their Elizabeth and James brand.

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