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Riiffs Parfums, Virtessa, shop now

The Italian menswear couture, Brioni is owned by a French holding company Kering. Known for its suits, ready to wear collection and leather items, the brand has also very recently moved into fragrances. The brand was founded in Rome in 1945 by a tailor Nazareno Fonticelli and entrepreneur Gaetano Savini. In 1952, Brioni staged the first men’s fashion show and introduced innovative fabric, bold colors and new silhouettes to the world. The earliest fragrance creation was in 2009 and the newest in 2015. The perfumer who worked on these fragrances is Raymond Matts.

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