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The Wella design house has a rich history beginning in the 19th century. In 1854, its founder, Franz Stroher, was born in Saxony as one of five children. Fully qualified as a hairdresser, Stroher left for Paris in 1872 to explore the latest hair fashions.

He started his own company in 1880 making tulles, the bases for wigs. By 1894, the demand for Stroher's tulles was so high that he opened his own factory in the East German town of Rothenkirchen. In 1924, Stroher and his two sons filed for the company name Wella  which meant "wave" at the German patent office. 

By 1927, wigs and hairpieces had gone out of fashion. With keen business instincts, the Stroher men obtained a license to make products that gave hair permanent waves. Wella developed its first perming appliance and mass produced it, making it available to salons on a large scale. Along with the appliance, Wella also developed and sold a perming agent called Wellin. 

By 1931, Wella was widely known for its perm products. That same year, and in response to the high level of demand, the company produced the world's first portable permer, the Wella Junior.

Wella continued to expand its business with innovative appliances and hair agents. In 1980, the company celebrated 100 years in business, and sales passed $1 billion. 

In 2014, Wella continued its tradition of innovation by creating ME+, a revolutionary color agent.

Wella Haircare History

Koleston Perfect Color 44/0 Intense Medium Brown/Natural

Invigo Nutri Enrich Deep Nourishing Shampoo With Goji Berry

Invigo Color Brilliance Vibrant Color Conditioner For Fine/Normal Hair

Invigo Brilliance For Coarse Hair Shampoo & Conditioner 33.8 oz Duo

System Professional Luxeoil Keratin Protect Shampoo

Invigo Brilliance Conditioner For Coarse Hair

Invigo Color Brilliance Vibrant Color Shampoo For Coarse Hair

Professional Travel Set: Color Brillance Shampoo 100 ml & Color Brillance Mask 75 ml & Oil Reflection Oil 30 ml

Invigo Nutri Enrich Deep Nourishing Conditioner With Goji Berry

Fusion Shampoo 50 ml & Fusion Mask 30 ml & Oil Reflections Smoothening Oil 30 ml

Koleston Perfect Color 0/45 Red Red Violet

Wella Hair Care

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