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Any male will smell amazing when wearing Red by Giorgio Beverly Hills. Red was introduced in 1990, and the zesty scent has been enticing people ever since. The wood and amber scents combine with lavender and citrus notes to create a refreshing cologne for day or evening wear. The aroma is not overpowering, but it gives enough fragrance to attract attention. The crisp, clean scent lasts for hours and is perfect to wear to work, at home, or out on a date.