Semi-permanent color depositing shampoos & conditioners/masks used to create new color or to simply maintain or refresh color. Create, refresh & maintain color in 2-5 mins. For color treated blondes & browns with highlights. On color treated brown hair you will get a tone of Ruby color. Brightest results on brown hair that has lighter bleached or color treated highlights. Use as a mask on clean dry hair for 20 mins for deep moisturizing condition that strengthens hair with a smooth natural glossy finish. To build the intensity of the color re-apply & use daily! All products contain built-in Bond Rebuilder to strengthen, repair and hydrate your hair with every wash. We are Clean Beauty Hair Color. Crafted with plant-based ingredients such as palm, coconut and sugar. 100% Vegan Cruelty Free