Experience the ultimate in hair hydration and repair with ALURAM Clean Beauty Collection Purple Hydrate and Repair Conditioner. Introduced in 2019, this luxurious purple-tinted conditioner is specially formulated to neutralize unwanted yellow and brassy tones while deeply nourishing and repairing damaged hair. Part of the clean beauty movement, this conditioner delivers salon-quality results while being gentle on your hair and the environment. The rich formula penetrates deep into hair cuticles to restore moisture, strengthen weakened strands, and leave your hair feeling silky smooth with enhanced shine and manageability.