Cards

Affirm

Apple Pay

Google Pay

Pay over time with Klarna.

Lattafa, shop now

Laura Biagiotti, known as the ""Queen of Cashmere,"" was born in 1943. Her mother owned a dressmaking shop that also designed uniforms for the airline Alitalia, which likely inspired Biagiotti's future ventures. Biagiotti studied archaeology at Rome University but quit to attend to her mother's business. In 1965, Biagiotti partnered with Gianni Cigna to start her clothing company, which created designs for Italian fashion houses before creating solely for Angelo Tarlazzi.

Biagiotti finally reached her goal of creating her own line in 1972 with her women's fashions that featured a heavy use of cashmere, a first in her time. Biagiotti molded the fabric into attractive yet comfortable designs with an affection for baby doll dresses; her continued use of cashmere in each collection prompted the public to deem her royalty, garnering numerous fashion awards for Biagiotti from her peers.

Biagiotti ventured into the fragrance scene in 1982 with the fragrance Fiori Bianchi, a woody-scented women's fragrance with floral and powdery accents encased in a simple bottle. The company's best-selling fragrance, Roma, came in 1988. The fragrance came in yet another elegant but simple bottle and has a woody scent with citrus, amber and balsamic accents to give a fresh, spicy effect. A men's edition, Roma per Uomo, was introduced in 1995. 

As of 2014, with the collaborative help of her daughter and perfumers such as Sophie Labbe, Lucas Sieuzac and Carlos Vinals, the brand continues to produce fragrances via a Procter & Gamble partnership.

Designer Perfume History

Laura Biagiotti Fragrances

Laura Biagiotti

Australian Dollar

Canadian Dollar

American Dollar

Fragrances

Women

Perfume

Bath & Body

Gift Sets

Unboxed/Testers

Perfume Samples

Cologne

Aftershave

Cologne Samples

Shop

Fragrance Finder

Best Sellers

New Arrivals

Samples

Mini Fragrances

50% OFF Specials

Celebrity Scents

Travel Sprays

Purpl Lux Scent Club

Featured Brands

Dolce & Gabbana

Calvin Klein

Giorgio Armani

Davidoff

Gianni Versace

Juicy Couture

Thierry Mugler

Sarah Jessica Parker

Gucci

Burberry

Creed

Issey Miyake

Paul Sebastian

Jean Paul Gaultier

Marc Jacobs

Paco Rabanne

Ralph Lauren

Christian Dior

Elizabeth Taylor

Bvlgari

Yves Saint Laurent

Betsey Johnson

Monet's Palette

Skincare

See all Skincare

Body

Eyes

Face

Feet

Hands & Nails

Lips

Neck

Supplements

Tools & Accessories

Makeup

See all Makeup

Makeup Palettes

Makeup Removal

Makeup Sets

Nails

Haircare

See all Haircare

Accessories

Conditioner

Hair Color

Hair Loss

Hair Treatments

Shampoo

Styling Products

Styling Tools

Aromatherapy

Candles

Gifts

See all Gifts

eGift Cards

Hair Masks

Face Treatments

Niche Brands

Beauty Bargains

Bar Soaps

Variety Gift Sets

Gifts Under $10

Hard to find Scents

For Kids Only

Clearance

See all Fragrances

Women's Perfume

Men's Cologne

Laura Biagiotti Fragrances (14)

Selected Filters:

JOIN OUR COUPON LIST

Selected Filters:

Sign up for Special Offers and Promotions