Cards

Affirm

Apple Pay

Google Pay

Pay over time with Klarna.

Riiffs Parfums, Virtessa, shop now

Just a few years after leaving Iran, Manny Mashouf opened a women's retail clothing store in San Francisco that was designed to fill the gap between the three categories of junior, bridge and misses. Bebe Store, Inc today operates over 300 stores around the world; the United States, Puerto Rico and Canada all have Bebe stores, as do Egypt, Mexico, Russia, Turkey, Lebanon, Singapore and more.

Mashouf decided to reference the famous Hamlet line To be, or not to be for the name of his company after a conversation at a party in San Francisco. After securing the name, the first Bebe store was opened in 1976. The following years brought on subsidiaries of the brand such as BebeSport, PH8 and 2b Bebe. 

Bebe maintains a high profile, featuring designs from Project Runway runner-up Rami Kashou and enlisting celebrities such as Brenda Song, Rebecca Romijn, Eva Longoria and Mischa Barton as faces for the brand. Bebe also collaborated with advertising agency MD70 in 2009 to launch a spring campaign that appeared online, on New York City billboards and in renowned fashion magazines such as Vogue, Cosmopolitan, Elle and Glamour. 

Bebe ventured into the fragrance arena in 1996 with the To Be women's fragrance; in 2009 the company revamped their approach with their second release entitled Bebe for women, a fragrance with fruity and woody tones in a heart-shaped bottle.

Bebe Fragrance History

Bebe Fragrances

Bebe

Australian Dollar

Canadian Dollar

American Dollar

Fragrances

Women

Perfume

Bath & Body

Gift Sets

Unboxed/Testers

Perfume Samples

Cologne

Aftershave

Cologne Samples

Shop

Fragrance Finder

Best Sellers

New Arrivals

Samples

Mini Fragrances

50% OFF Specials

Celebrity Scents

Travel Sprays

Purpl Lux Scent Club

Featured Brands

Dolce & Gabbana

Calvin Klein

Giorgio Armani

Davidoff

Gianni Versace

Juicy Couture

Thierry Mugler

Sarah Jessica Parker

Gucci

Burberry

Creed

Issey Miyake

Paul Sebastian

Jean Paul Gaultier

Marc Jacobs

Paco Rabanne

Ralph Lauren

Christian Dior

Elizabeth Taylor

Bvlgari

Yves Saint Laurent

Betsey Johnson

Monet's Palette

Skincare

See all Skincare

Body

Eyes

Face

Feet

Hands & Nails

Lips

Neck

Supplements

Tools & Accessories

Makeup

See all Makeup

Makeup Palettes

Makeup Removal

Makeup Sets

Nails

Haircare

See all Haircare

Accessories

Conditioner

Hair Color

Hair Loss

Hair Treatments

Shampoo

Styling Products

Styling Tools

Aromatherapy

Candles

Gifts

See all Gifts

eGift Cards

Hair Masks

Face Treatments

Niche Brands

Beauty Bargains

Bar Soaps

Variety Gift Sets

Gifts Under $10

Hard to find Scents

For Kids Only

Clearance

See all Fragrances

Women's Perfume

Men's Cologne

Bebe Fragrances (12)

Selected Filters:

JOIN OUR COUPON LIST

Selected Filters:

Sign up for Special Offers and Promotions