product description

I made a bold promise to care for you and ensure that you experience moments of sharing, emotion, and creativity. You now stand at the heart of our pursuit of aesthetics, an uncompromising approach. You are not just a place to live and experience; you are a cultural landmark, privileged to witness the evolution of Grasse perfumery since 1886. Here, you exist between the past, present, and future. Your eponymous fragrance, Villa Primerose, is a beautiful contrast of power and softness, homage and modernity. It carries the elegance of a leather glove being slipped on—a magnificent gesture. This fragrance, like the refined women who have passed through your doors for over a century, envelops them in the charm of tradition and savoir-faire. Villa Primerose celebrates the art of living, now reborn within your walls, where history and elegance continue to intertwine.