In the Mood for Love Pure is an aromatic creation of Gianfranco Ferre that was first introduced to romantic young women in 2010. The very essence of pure love, this romantic fragrance hugs together fresh fruits and bergamot with floral kisses of cherry blossom and jasmine. This loving scent conjures up dreamy feelings of magical days with your beau and memories of that first sweet kiss. This is a fragrance to fall in love with.