In 2010, Mauboussin introduced M Generation for men, a unique, masculine cologne with a combination of balmy, spicy, woody, and smoky notes. The refined fragrance is understated, so it won't overpower, but it has great longevity and will stay with you for hours after application. It is best suited for nighttime use, so spray some on before heading out on the town with friends or for a dinner date with someone special.