Color Wow is a haircare brand that specializes in products for color-treated hair. The brand was created by Gail Federici, a beauty industry veteran, and John Frieda, a renowned hairstylist. Color Wow products are designed to address the specific needs of color-treated hair. The brand's signature product, the Color Wow Root Cover Up, is a mineral powder that helps to conceal roots and gray hairs in between coloring appointments. The powder is available in a variety of shades to match different hair colors. Color Wow products are made with high-quality ingredients such as keratin, quinoa protein, and sunflower seed oil, which help to nourish and protect the hair while also preserving the color. They are cruelty free and free from sulfates, silicones, and other harsh chemicals, making them safe for all hair types, including chemically treated hair.