The year 2011 marks the introduction of the White Heat edition of the Shiseido Zen cologne for men. With this casual fragrance, Shiseido created an aromatic citrus scent that combines refreshing top notes of mint, lime, and hassaku fruit with floral middle heart notes of juniper and rhododendron. The result is a richly dynamic blend that avoids cloying sweetness and opts, instead, for a smoothly subtle aroma. A base of sandalwood provides woody undertones that help to carry touches of the scent's upper notes as they begin to fade.