Nothing beats a piece of fresh fruit on a bright sunshiny day, and Joop! Go recreates that feeling. Released by Joop! in 2007, the cologne features a fresh scent reminiscent of a slice of citrus fruit and has a few deeper notes that make it clear this is a fragrance for men. Top notes of frozen rhubarb, blood orange, and geranium mix nicely with the base notes of vetiver, musk, and fir balsam.