Invigorate your senses by splashing on a fruity fragrance featuring notes of citrus. New West is a men's cologne that combines top notes of lavender, mint, and sea to create the scent of an ocean breeze. Middle notes of jasmine and watermelon give it a fruity aroma, and a touch of leather adds a masculine odor that completes this casual fragrance. The result is a romantic fragrance that will command attention on your next outing. Designed by Aramis, this cologne was introduced in 1988.