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Michael Malul London, Ocean Noir, shop now

Before NIVEA Creme's success story could begin, something entirely different had to be invented – Eucerit. Eucerit acts as an emulsifier and combines oil and water into an extremely fine, stable mixture. Fortunately, Dr Isaac Lifschütz had developed this completely new emulsifier by 1911. Dermatologist Professor Paul Gerson Unna admired Dr Lifschütz’s specialist knowledge in this area and presented it to Dr Oscar Troplowitz, chemist and co-founder of Beiersdorf. The latter immediately realized that the water-in-oil emulsion would form the perfect base for a cosmetic skin cream. All they now needed was a name. And to find one, Dr Troplowitz needed to look no further than the cream itself. Once the emulsion was finished, it had a snow white color. The name NIVEA comes from the Latin words “nix, nivis” and means “snow”. When translated, NIVEA literally means “snow white”. It all began in 1911, when the pharmacist and visionary entrepreneur Dr. Oscar Troplowitz recognized the potential in Eucerit, an emulsifier developed by the chemist Dr. Isaac Lifschütz.
Eucerit made it possible to bind water and oil into a stable cream and was first intended for use in the medical field. Dermatologist Prof. Paul Gerson Unna appreciated Dr. Lifschütz’s expertise in his field and introduced him to Dr. Troplowitz, who immediately recognized that the water-in-oil emulsion would make the perfect basis for a cosmetic skin cream. All it needed now was a name. To find it, Dr. Troplowitz didn’t need to look any further than the cream itself. Inspired by its snow-white color, he called it NIVEA – a name derived from the Latin words nix (snow) and nivis (of snow). Finally, the years of research and creativity had paid off. In December of 1911, NIVEA was launched. The legacy of our first skincare cream was born. From the very start, it was Dr. Troplowitz’s goal to develop high quality products that were affordable to all. With NIVEA’s vast product range, which provides expert care no matter what your skin needs, Dr. Troplowitz’s vision has lived on. And it will continue for the next 100 years. Over 100 years ago, we invented modern skin care with NIVEA Creme. Today, millions of people all over the world, all with different types of skin, rely on the NIVEA brand. That is why our researchers work extensively with different skin types and the different care requirements brought about by culture, gender and age. Thanks to this approach, we have developed numerous innovative skin care products over the past few decades – from deodorants to sunscreen products. We work with over 50 institutions around the world to ensure that our products are suitable for your skin. At our headquarters in Hamburg we have even set up our own laboratory for Asia and Latin America, where we conduct research specifically aimed at skin types and climate conditions found in these regions. We do this so that one day everybody in the world can place their trust in NIVEA products. As one of the leading companies in the field of skin care – with more than 130 years of experience – our products always cater for the needs of our consumers, who place a great deal of faith in us.



Designer History

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