Tuvache Perfume

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Tuvache Perfume

Tuvache, founded in New York by Bernadine Angus in 1933, made a name for itself immediately upon the release of its first fragrance, Jungle Gardenia. The French name of the company was derived from a character in the Gustave Flaubert novel, Madame Bovary.

Bernadine Angus was originally a playwright, producing such plays as Brown Sugar and Angel Island in 1937, and "Pie in the Sky" in 1941, all of which were presented on Broadway for a short duration of time. She also cowrote a murder movie called Fog Island in 1945 and was a frequent contributor of thriller stories to magazines.

Jungle Gardenia, considered the standard among gardenia fragrances, was a favorite among actresses such as Elizabeth Taylor, Barbara Stanwyck, Natalie Wood and Joan Bennett, who captured the public's imagination with the forceful characters they played. Supposedly, Fay Wray was wearing it during the filming of "King Kong" in 1933. Bob Barker, on his TV show Truth or Consequences, said it was the sexiest perfume he had ever smelled. Rumor was that Frank Sinatra occasionally used it, and Michael Jackson stated in an interview with Vanity Fair that he sometimes wore it.

Germaine Monteil, which later obtained the rights to Coty, Yardley, Jovan and Evyan Perfumes, bought the company in the 1960s. The trademarked name was acquired in 1999 by Irma Shorell and is now owned by Hypoluxe. The company resurrected the Tuvache name in 2012, when it reintroduced Jungle Gardenia with its original formulation under the name Gardenia 1933.

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