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Verb Hair Care, founded in 2011 by Claire Moses, Michael Portman, and Jayson Rapaport, aimed to provide salon-quality hair care products at affordable prices. Their commitment to simplicity, quality, and inclusivity resulted in a product line free from harmful ingredients like parabens and sulfates, and completely cruelty-free. With essentials like shampoos, conditioners, and styling products all priced under $20, Verb quickly gained a loyal following. Their success was bolstered by savvy use of social media and partnerships with major retailers, helping them reach a global audience.

Over the years, Verb has continued to expand and innovate, introducing specialized treatments and adapting to market trends. Products like their Ghost Oil and curl creams became best-sellers. They have also committed to sustainability by improving packaging and sourcing practices. Verb's journey from a startup to a recognized industry name showcases their dedication to quality, affordability, and customer satisfaction, making salon-quality hair care accessible to all.

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