The Bed Head’s new Back It Up texturizing hair styling cream provides long lasting definition, body and hold to to your lovely locks. This helps easily create natural, textured hairstyles when applied and combed evenly into towel dried clean hair . A special one-scrunch technology makes hair return to shape by simply moving the hair. The styling resin provides long-lasting curl hold and definition. Lightweight Silicones provide thermal protection and frizz control so styled hair lasts longer. glycerin keeps hair moisturized and shiny. Finally baobab fruit extract, known for its softening, soothing and moisturizing properties keeps your mane glossy and hydrated. Your hair exudes a fresh pleasant pear fragrance. Experiment every style on your hair and own it! Suitable for any hair type or length Designed by salon experts Salon style results at home