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Yvo van Regteren Altena, our founder, believes that creating perfumes is a true art form, requiring affection, dedication, and refined taste. He crafts only highly concentrated formulas (20%-25%) with the finest ingredients, ensuring that each fragrance reflects extensive expertise and passion. Over the past decade, the YVRA brand has grown into an internationally acclaimed label, offering six exclusive fragrances that range from sophisticated fresh to aromatic, spicy, sultry, and tempestuous. With a background in journalism, Yvo understands the power of storytelling; however, he recognized the need to simplify the brand's complex stories, leading YVRA to revamp both the bottle and packaging into a timeless, innovative look. This transformation was anchored by the launch of YVRA24 l’Essence de Ravissence, a unisex, award-winning scent that represents our younger, modern, and accessible identity. Our latest release, the ‘game-changing’ YVRA 07, has attracted a new and enthusiastic female audience. At YVRA, there is always something new to explore.

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