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Feret Parfumeur depuis 1878, shop now!

Gene Montesano and Barry Perlman founded Lucky Brand in 1990 based on a shared passion for denim. The Los Angeles-based brand is known for their vintage-inspired jeans, which get their distinctive worn-in look from hand-washing and strategic sanding, patching, fraying and ripping. Fun, stylish details and authentic hardware give these great-fitting jeans a personalized touch and unique character.

The brand has since evolved to offer other clothing, including T-shirts, sportswear, outerwear and swimwear. Like their denim, the entire Lucky Brand clothing line is inspired by Southern California's laid-back lifestyle and designed for the free spirit, rock 'n' roller, and artist in us all.

Fragrance giant Liz Claiborne acquired 85 percent of Lucky Brand in May 1999, helping the all-American company expand across the country. As of August 2014, it operated 209 stores throughout the United States. You can also shop Lucky Brand in select department stores and online at LuckyBrand.com. Like the denim that inspired the brand, Lucky Brand has become an undisputed true-blue American icon.

In 2000 a decade after the denim empire was born Lucky Brand took its first foray into the fragrance world with the help of perfumers Jean-Claude Delville, Laurent Le Guernec and Harry Fremont. Cleverly named fragrance pair Lucky You for Women and Lucky You for Men offers a clean, natural scent that's in keeping with the brand's signature Southern California style. In 2013, Lucky Darling joined the fragrance line, giving women a fruity, floral alternative to the earthier Lucky You.

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