Baxter of California is a premium men's grooming and haircare brand that was founded in 1965 and has since become a leader in the men's grooming industry, known for its high-quality, effective products. The products are formulated with natural ingredients and are designed to provide a strong hold while also nourishing and conditioning the hair. These products are formulated with a variety of natural ingredients, including coconut extract, birch leaf extract, and tea tree oil, and are free of harsh chemicals like parabens and sulfates.