Surface Haircare was founded in 2008 by Wayne Grund and is based in Saskatchewan, Canada. Surface Haircare's products are formulated with natural and sustainable ingredients, such as organic botanicals, vitamins, minerals, and essential oils. The company claims to use only ethically sourced, vegan, and cruelty-free ingredients, and to avoid harmful chemicals, sulfates, parabens, and synthetic fragrances in their products. In addition to their commitment to natural and sustainable ingredients, Surface Haircare is also involved in various social and environmental initiatives, such as supporting local farmers, protecting endangered species, and promoting eco-friendly packaging.