Joico is a professional haircare brand that is formulated with patented technologies and innovative ingredients, such as Quadramine Complex, Bio-Advanced Peptide Complex, and Arginine, that help to repair and strengthen the hair from the inside out. The brand is committed to using high-quality ingredients that are safe and effective for all hair types. Joico's is designed to provide high-quality and innovative solutions for various hair concerns, while also catering to the needs of professional hairstylists and their clients. The brand's commitment to using safe and effective ingredients, as well as its focus on hair repair and strengthening, make it a popular choice among those looking for a professional and effective haircare solution.