Amika was founded in Brooklyn, New York in 2007 and has since become known for its colorful and playful packaging, as well as its focus on using natural and sustainable ingredients. Amika's hair care line includes shampoos, conditioners, masks, styling products, and tools, all of which are designed to help promote healthy hair and achieve various hair styles. Some of the key ingredients used in Amika's products include sea buckthorn berry, which is rich in vitamins and antioxidants that help nourish and protect hair, as well as keratin, which helps to strengthen and smooth hair. The brand also uses natural oils such as argan oil, coconut oil, and jojoba oil to help hydrate and moisturize hair. In addition to its focus on natural ingredients, Amika is committed to sustainability and uses recyclable packaging materials. The brand also supports various social and environmental causes, including mental health awareness and ocean conservation.