Virtue is a premium haircare brand that offers a range of products designed to transform hair with its innovative ingredient science. The brand was founded in 2017 and has since gained a reputation for its luxurious and effective haircare products. Virtue haircare products contain Alpha Keratin 60ku, a patented ingredient that is derived from ethically sourced human hair. This ingredient has the unique ability to bind to damaged areas of the hair, repairing and restoring it to a healthy, shiny state. Virtue products are also free from harmful chemicals such as sulfates, parabens, and phthalates. In addition to its high-quality ingredients, Virtue is also committed to sustainability. The brand uses eco-friendly packaging, including recyclable and biodegradable materials, and sources its ingredients ethically and responsibly.