Emporio Armani She Fragrance Review

Posted by Dimitri on Fri, 01/15/2016 - 8:05 PM

Following on the heels of the glitzy and over-the-top 80’s (alas, where art deco revival, shoulder pads and sequined sweaters were rife), the 1990’s ushered in a sense of relaxed genderlessness and androgyny. Gone were the bells, bedazzlers and whistles of the previous decade and instead, well-edited, sleek uncomplicated design became the new 90’s norm. In 1998, as we tippy-toed towards a new Millennium, Emporio Armani created 2 fragrances packaged in true minimalist space-age style; namely Emporio Armani He, and Emporio Armani She. The feminine of the pair - presented in a brushed pale-nude aluminium column - fast became the “it” scent of its age.

As the name suggests, She is an ode to femininity, but one with an unusual millennium slant: top notes of juicy pineapple, zesty lime, mandarin and pear, dance over a delicious heart of heliotrope, jasmine, iris and lily-of-the-valley. These pretty fruity and floral notes have been meticulously blended with a series of richer, earthier accords which serve to diminish their sweetness… sandalwood, musk, almond, cedar and amber each lend a certain warmth and sense of somehow being grounded. She surprises with it’s innovative end result which feels both botanical and synthetic (in a good, cryogenically-frozen kind of way)!

Emporio Armani She shot into the stratosphere after it was launched and is still adored by women (and men!) around the planet. It provides us with an interesting snapshot of the perfume world as it stood just as we were about to step over the threshold into the 2000’s. For that reason, and many others, it’s enduring appeal is timeless.