I started using Design back in the 1980's and still use it today. My husband said that Design was the reason for marrying me becaused I smelled so good. I'm sure there were a lot of other reasons also. He still comments on it today when I wear it. I also love the bath gel. Layering the 2 seems to make it last longer without being too strong. You only need a little spritz of this fragrance so your bottle will last for a long time.