Escada incredible me is not so incredible. It is ok. When I first sprayed it, it seemed too strong and very mature older lady type of perfume. A couple of hours later, it calms down to a very faint chocolate kind of spicy smell. It is not a sexy smell. It is boring and reminds me of something I would have spent a couple of bucks for at the dollar store. I am disappointed in this Escada perfume. I absolutely love Escada Magnatism and feel as though I should have just bought what was familiar. I think after the strong smell calms, it may be something a teenager might like?!