Beloved is a really pretty scent and very different from other Amouage scents that I have tested.. Easy to wear and alway appropriate; Work, casual or dress. This scent is a staple in any perfume collection. An instant love for me. Very feminine, soft, refined florals and creamy green herbals. There is oud, of course, it's an Amouage scent but so beautifully done. I hate putting an age on perfume but I would guess people from age 30 and up would appreciate this beauty.