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Jovan Fragrances

The Jovan Musk line has become one of the most iconic fragrances in the United States, offering diverse scents for men and women. It all started in the late 1960s when a Revlon representative named Barry Shipp noticed a line outside of an incense and fragrance shop in Greenwich Village during a business trip to Manhattan. Shipp saw promise in the sweet fragrance known as musk oil, and he took a vial to a perfume house to develop the fragrance.

After leaving Revlon, Shipp and entrepreneur Bernard Mitchell founded Jovan in 1968, and the signature scent, Jovan Musk for men, was released in 1973. The fragrance had simple packaging and was relatively inexpensive to purchase, but its popularity took off. By the end of the 1970s, the fragrance design house boasted more than $85 million in sales.

In 1981, Jovan became the first fragrance brand to ever sponsor a rock band during the Rolling Stones' "Tattoo You" Tour. Shipp sold and bought back the company several times over the years, and as of 2014, it belongs to Coty Inc. Shipp died in 1999 at the age of 62.

Jovan has released numerous memorable scents from the 1970s to the 2000s and beyond. Island Gardenia for women was released in 1982, and Ginseng NRG for men entered the market in 1998. In 2000, Jovan released its Individuality line that it named after the four elements. In addition to those, Jovan released Silky Rose and Secret Amber in 2012.

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Jovan White Musk

cologne

women

2 sizes available

Up to 29% OFF Retail
4.8 Stars (63 Reviews)

Jovan Musk

cologne

women

3 sizes available

Up to 41% OFF Retail
4.8 Stars (55 Reviews)

Jovan Musk

cologne

men

2 sizes available

Up to 37% OFF Retail
4.6 Stars (27 Reviews)

Jovan Island Gardenia

cologne

women Save Today!
4.4 Stars (23 Reviews)

Jovan Sex Appeal

cologne

men Save Today!
4.5 Stars (14 Reviews)

Jovan Musk

body fragrance spray (glass bottle)

women

Sold Out!

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4.8 Stars (29 Reviews)

Jovan Musk

aftershave cologne

men

2 sizes available

Up to 12% OFF Retail
4.8 Stars (21 Reviews)

Jovan Ginseng N-R-G

cologne

men 24% OFF Retail
4.7 Stars

Jovan White Musk

cologne

men 24% OFF Retail
4.7 Stars (9 Reviews)

Jovan Musk

deodorant

men 33% OFF Retail

Jovan Black Musk

cologne

women 36% OFF Retail
4.3 Stars (37 Reviews)

Jovan Musk

body fragrance spray (glass bottle)

men 10% OFF Retail
5.0 Stars

Jovan Musk

deodorant

women Save Today!
5.0 Stars

Jovan White Musk

deodorant

women 8% OFF Retail
4.4 Stars (7 Reviews)

Jovan Black Musk

cologne

men 27% OFF Retail
4.7 Stars

Jovan Silky Rose

cologne

unisex

Sold Out!

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5.0 Stars

Jovan Black Musk

deodorant

men 16% OFF Retail

Jovan Black Musk

deodorant

women 16% OFF Retail
5.0 Stars