Rebound recall cream is so great. My hair is naturally curly, but it needs to be encouraged to remember that it is curly. And naturally I have tried so many products and most work, but leave my hair 'crunchy'. This rebound recall cream wakes up the curl as I scrunch it and there is no stiffness or crunch at all. And it actually makes my hair look thicker too. So I am hoping that This products is never discontinued. But in case, I am stocking up. But don't you do that as it will limit the amount that I can stock up on. LOL. Not really.