I cannot believe there aren't more rave reviews about this stuff! My hairdresser used this before straightening my hair and it was MAGIC! I have naturally thin, frizzy hair. I've used a billion products from high end to drug store and never got a result even close to this! My hair normally frizzes and begins to curl at the ends a few hours after straightening it. With this product, my hair stayed straight, shiny, and bouncy for 3 days (probably could've gone longer, but, I've never gone that long without washing)! I even slept with a scrunchie and in the morning, still straight AND no dent from the scrunchie. I am in LOVE! add a touch of moraccan oil and you will be swinging your head, touching your soft hair for days! And, as an added bonus, the smell is intoxicating!