The It's a 10 product line is fantastic. I started using it years ago when I bought it from my stylist at a great rate because she was also my friend. We are know longer in touch and I have a new stylist as I must have my gray covered. At 52 years young I look great, have healthy hair and feel great. I love to use my wen cleansing conditioner(NO SHAMPOO ANYMORE) and go. It takes care of all the tangles that long hair can get and it replaces what one loses when cleansing their hair. Great product 150% good buy.