One formula from a family in Mexico propelled a Norwegian-American businesswoman to success with a cream soon known to many as a ""face lift in a jar.""
Tova Borgnine, wife of actor Ernest Borgnine, used the face of her famous husband to show the world the effectiveness of her face cream. With the successful results shown on her husband's face and marketing campaigns in tabloids as proof, Tova Borgnine pursued her goal of selling her products in distinguished department stores.
Although that wish never came to fruition, Borgnine found success by printing her own catalogs to sell her products. Home-shopping television channel QVC quickly picked up Tova as a brand and became the major distributor for the products. QVC proved to be the needed boost for the brand; Tova Wellness Institute in Beverly Hills, Calif., was built from her hard work and determination coupled with her partnership with the home-shopping network.
Alongside Borgnine's first face cream and later beauty and spa products, the company has also ventured into the fragrance arena. In 1982, the brand's premiere women's fragrance was launched. Named after the company's founder, it provides a strong composition of sandalwood, musk, jasmine, lavender and bergamot. Tova Signature came next, in 1983, with top notes of aldehydes and bergamot and middle notes of lavender and jasmine to blend with the foundation notes of musk, amber and sandalwood.