Sports Fragrance Cologne
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Sports Fragrance (Designer)
Sports Fragrance is a product of Prince Matchabelli, a perfume house founded in 1926 by Georges Matchabelli, a prince of the country that eventually became Georgia. However, political upheaval in his region caused him and his wife to move to New York. While his wife pursued her acting career, Matchabelli attempted to make a living by opening an antique store and eventually a perfumery.
In 1926, Matchabelli borrowed $4000 in order to establish the Prince Matchabelli Perfumery Company. Initially, Matchabelli made perfumes in the basement of his store on Madison Avenue. He made fragrances for notable people like Gloria Swanson, Dolores Costello and Mrs. William Randolph Hearst. He ventured into stores by making personal appearances at Hickson's and selling his own fragrances, Ave Maria and Princess Norina, or blending scents for clients. In 1927, Matchabelli's line began appearing at a counter in Bergdorf-Goodman and then in other department stores. The growth of Matchabelli's company necessitated a number of moves as it expanded. Eventually, he established a store front in Paris at 26 Rue Cambon, directly across from Chanel.
The Great Depression affected sales. Matchabelli responded by dropping prices and appealing to a wider audience. This choice proved to be a wise one, and sales boomed. However, Georges Matchabelli died of pneumonia in 1935. Following his death, the Matchabelli line went through a number of owners. The brand was purchased by Unilever in 1986, but the Prince Matchabelli fragrance line sold to Parfums de Coeur Ltd. in 1993.