The brand Sean John was launched in 1998 by popular hip-hop icon Sean John "Diddy" Combs. Born November 4, 1969, Combs grew up in Mount Vernon, just north of the Bronx. He began his multifaceted career as an intern at NYC's Uptown Records. In 1993 he founded Bad Boys Entertainment, which was soon producing for several multi-platinum artists, including Mary J. Blidge, TLC, Usher and Combs himself. Combs ongoing success as an artist and producer has been more than matched by his success in the fashion world. Since the debut of his urban-culture inspired men's sportswear line in the spring of 1999, Combs has been honored with five nominations from the CFDA (Counsel of Fashion Designers of America) for excellence in design, and was awarded the CFDA Perry Ellis Award for Best Menswear Designer in 2004. Sean John's clothing boutique was the first African American business to open on New York City's Fifth Avenue.