Orlane Perfume & Cologne
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The House of Orlane is an internationally known skin care and beauty products brand based in Paris, France. It was founded by Hubert and Michel d’Ornano, whose father, Guillaume d’Ornano, co-founded Lancome.
Originally named Parfums Jean d'Albret, the company's first product was a fragrance named Écusson, released in 1946. It also introduced the Rafale and Lavande perfumes. The success of their perfumes allowed the brothers to expand into the skin care business under the Orlane brand.
In the early 1950s, Orlane developed one of the first anti-aging treatments, based on royal jelly. During the 1960s, the company opened the first of its Orlane Institutes, a spa and training center for beauticians. The company is renowned for its research laboratories near Orleans, France, as well as for its B21 Complex Cream, introduced in 1968.
The family sold the Jean d’Albret-Orlane company in 1968 after Michel entered politics. Hubert remained chairman and CEO until 1975. The Jean d'Albret fragrances were rebranded as Orlane fragrances during this period and eventually discontinued.
New perfumes under the Orlane brand included Derrick Eau de Toilette, a fragrance for men launched in 1978, Fleurs d`Orlane for women in 1983, Eau d`Orlane in 1992, and Be 21, a 2001 release developed by perfumer Richard Herpin. In 2009, the company launched the Les Bouquets d'Orlane floral collection, a group of four scents including Autour de la Rose, Autour du Muguet, Autour de l'Iris and Autour du Coquelicot.
In 1985, Orlane was acquired by the private Italian cosmetics firm Kelémata.