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She may be one most famous women in the world, but Madonna took her time entering the celebrity-fragrance arena. In 2012, working with the perfumer Stephen Nilsen under a licensing agreement with Coty,
Madonna launched Truth or Dare. Named after her groundbreaking documentary film of 1991, Truth or Dare is a white floral inspired by her mother’s favorite perfume. For the announcement of this fragrance, Madonna said, “I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well. Something classical and timeless and yet modern.