In 1959, Lilly Pulitzer and her husband Peter left New York City for Palm Beach to live among the citrus groves. Lilly opened a juice stand in 1959, and she wore colorful printed dresses to hide the juice stains. The sleeveless dresses soon became more popular than the juice itself, and the Lilly Pulitzer design house was born.
Lilly's fame really took off in 1962 when First Lady Jackie Kennedy, an old schoolmate of Lilly's, wore one of her classic shift dresses that was designed from kitchen curtain material. After the photograph of the first lady on vacation was featured in "Life" magazine, demand grew among celebrities as well as women across the nation.
The Lilly Pulitzer design house continues to use bright, colorful prints on stain-resistant materials to stay true to the original brand. The design team creates each print design by hand, and inspiration comes from colorful gardens and sunny beaches. Designs are always optimistic and creative with an emphasis on pastel shades.
After nearly 50 years of working with fashions, Lilly Pulitzer chose to embody the essence of her design house in a series of fragrances. In 2008, the fashion company released three signature fragrances. The perfumer of the pink-bottled Wink fragrance is Cecile Krakower, and Mathilde Bijaoul is the perfumer of the yellow-bottled Squeeze. Beachy comes in a blue bottle and is made in correlation with Karine Dubreuil.