In 1975, Jacques and his wife Regine used a meager $4,000 in capital to launch their first men’s fragrance line, featuring a natural, leathery scent called Bogart. By the following year the fragrance was being exported to 20 countries and by 1980 it was being exported to 60. After the moderate success of Bogart, Konckier found even greater success in 1980 with his next fragrance, One Man Show, a masculine, earthy scent featuring the spice of wood and tobacco. This was followed by several women’s scents through the Ladipus brand in the mid eighties, and in 1988 by Bogart’s Furyo and the highly popular exotic scent of Rumba under the Balenciaga name. 1992’s Witness featured a strong, sensual mixture of citrus, cinnamon spice and patchouli, and a more exotic blend of fruit and spice highlighted the 1998 release of Force Majeure. The newest Bogart fragrance is Bogart pour Homme. Designed by French perfumer Maurice Roucel for Konckier, it balances elegant florals like rose and lily of the valley with a musky, masculine base of moss and patchouli.