Hummer is one of several luxury vehicle brands to offer a men’s fragrance collection. Its fragrances were first produced through Riviera Concepts, then through a licensing agreement with Elizabeth Arden. The first fragrance, Hummer, was launched in 2004. It was followed by Hummer Limited Edition, Hummer Black, and H2 (named for a Hummer model produced from 2003-09). The bottles’ silhouettes were inspired by the broad, blocky shape of Hummer vehicles.