The Hugh Parsons men’s fragrance collection is produced by Profumitalia, a Milan-based creator and distributor of high-end licensed fragrances. The line’s more recent fragrances (released since 2000) were developed by perfumer Maurizio Cerizza. They are packaged in bottles that resemble antique liquor flasks, and they are named for famous streets and addresses in London, including Piccadilly Circus, King’s Road (the heart of Swinging London in the 1960s), Oxford Street (a major shopping thoroughfare), Whitehall (the center of English government), Hyde Park, and more. An earlier masculine fragrance, Traditional (also known as Blue), was released in 1998. The line expresses masculine elegance and the essence of English taste and tailoring.