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The C-Thru line of designer fragrances is a collaboration between some of the biggest names in the perfume world. Launched in December 2008, C-Thru came to life thanks to a collaboration between Aramis and Designer Fragrances — a subsidiary of The Estée Lauder Companies, Inc. — and Sarantis Group from Greece. Individual fragrances were also brought to life with help from famous perfume design houses IFF, Firmenich and Givaudan.
Named after gems, Ruby, Blue Opal and Purple Diamond were the first three C-Thru fragrances to hit store shelves. While similarly packaged, the three fragrances have their own distinct aromas, allowing consumers to choose the C-Thru product that best suits them. Blue Opal features notes of watermelon, red berries, lilies, rose petals and moist leather. Ruby has a stronger aroma, with notes of melon, peach, bergamot, rose and sandalwood. Purple Diamond's black currant and jasmine notes give it a sultry scent.
The C-Thru line marked a major milestone for Estée Lauder: it was the first time in the company's storied history that they created a line of fragrances for the mass-market, specifically younger female consumers. Estée Lauder was founded in 1946, and its first fragrance, Youth Dew, launched in 1953. The Aramis line launched in 1964, originally producing fragrances and grooming products for men. Today, Estée Lauder has more than 25 companies in its portfolio, including Tom Ford and Clinique. Sarantis Group, founded in Greece in 1930, established a joint venture with Estée Lauder in 2002.