Creed's Millesime Imperial is a soft subtle scent. It is calming and relaxing to me. To help the scent last longer I put the spray on my arms after applying aloe gel. The scent is not loud an overbearing, another person walked in the room with a different cologne on an his filled the room for the time he was in that space. Imperial fits my taste. I wear it because I like it, no one else has commented on the scent to me because you have to be in my personal space to smell M.I. Love It.