Acqua di Parma was established as a small perfumer’s laboratory in the Northern Italian city of Parma. It became famous for its signature Colonia (Italian for “cologne”), a fresh, sparkling blend of citrus and herbs created in 1916.
Colonia became more and more popular over the decades: during Hollywood’s Golden Age, it was a favorite of sophisticated, well-traveled movie stars like Cary Grant and Audrey Hepburn. Still packaged in its chic bright-yellow cylinder, Acqua di Parma Colonia is a cult favorite for men and women who enjoy a touch of classic Italian style.
The Acqua di Parma brand was revamped and expanded in the 1990s by three prominent Italian entrepreneurs (Diego Della of Tod’s, Luca Montezemolo of Ferrari, and Paolo Borgomanero of La Perla). It is now owned by the international luxury conglomerate Louis Vuitton Moët Hennessy (LVMH), but its headquarters operate in Milan, Italy’s fashion capital.
In addition to the Colonia line of fragrance and body products, Acqua di Parma offers the Blu Mediterraneo collection of fragrances and scented body products based on the aromas of Italian fruits and plants like almond, fig, and orange, as well as elegant, floral-inspired women’s perfumes and a men’s grooming line.