Gardenias never smelled as good as they do in Tom Ford Velvet Gardenia. The heady floral notes of gardenia, lily of the valley, and jasmine get a boost of freshness from orange and plum, while the addition of the richer scent of frankincense makes it clear that this cologne is made for a real man. Introduced in 2007 by Tom Ford, this cologne for men has a rich and velvety scent that won't overpower your friends and family, making it a great choice for daytime activities.